Salman Khan’s Radhe Creates History!

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Salman Khan’s Radhe Creates History!

Radhe premiered in India on ZEE5 with ZEE’s pay-per-view service ZEEPlex, as well as leading DTH operators, and it opened theatrically in international markets yesterday to a thunderous reception. From audiences cheering for the film in theaters around the world to huge bookings on streaming sites, the superstar’s fans watched the film as soon as it was released, making it the most-watched movie on the day it was released, crashing servers and making it a true Eid blockbuster.

On its opening day in the UAE, the film grossed USD 379,000, which is not only higher than Salman Khan’s previous film Dabbang 3 (2019), but also higher than Godzilla vs. Kong. Given the holiday weekend, collections are likely to increase.

Moreover, Radhe eloquently illustrates the viability of a hybrid release and provides an effective blueprint for launching a film in these difficult times. This will be significant not just for Radhe’s stakeholders, but also for the country’s entire film industry, which is reeling from the pandemic’s impact.

“The film has won over viewers, and we were able to ensure the widest possible ‘opportunity to watch’ this high-on-entertainment, quintessential Salman Khan film at a place and time of audiences’ choosing thanks to this groundbreaking and never-before-seen distribution strategy. With unprecedented circumstances comes the obligation to make innovative decisions that will pave the way for future business models, and Zee is at the forefront of that effort”.

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